Today I spent the day roaming the Tortona exhibition area. This was a lot more up my alley than the Fiera Milano. The Via Tortona area is an industrial area of Milano. Spaces like mechanic workshops have basically been boarded up partially and turned into temporary exhibition spaces. People have given up there houses and moved every object out to accommodate for hordes of visitors to walk through a temporary exhibition space.
This style of exhibition reaches out to designer maker crafts people. The exhibition felt much less commercialised than the Fiera Milano.
I visited the Domus live at Tortona, which is focused on presenting talks, interviews and design debates. However, it seems that the whole thing was really geared towards posting the event on a social media platform. The speakers were position awkwardly close to the camera, preventing the real audience to really watch and listen to the interview. There was no attempt from the organizers to rally up real live crowds of visitors to the interviews.
It just seemed a little bit absurd not to engage a live audience, when you have a captive audience rearing to rest there weary legs from walking to endless exhibition displays.
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